A proven LEADER at scaling consumer insights into growth engines.

CEO

January 2018 - October 2024 / Joined the organization as President of K2 Sports, leading over 8 brands and an owned China factory producing 80% of the product. After a few successful years, I was given the opportunity to elevate into the CEO role sitting over 12 brands globally including 4 additional manufacturers in Europe. From this point, I led the transformation of the company and renamed it to align to the portfolio’s full potential. This was a full reset from systems, processes, innovation cycle, team and office locations.

GM/VP APPAREL AND ACCESSORIES

March 2014 - December 2017 / In this role I helped to reshape the brand by relocating an office of 160 people from NYC to the new Boston HQ, introduced new product and rebranded apparel which led to revising the Converse brand mark. Prior to this role, I was brought on to reset the One Star and Apparel business from a recent license to Target as the GM of CONS (skateboarding). I held this role from March 2014 through August 2015 until I was asked by leadership to step up into the Apparel role to play a larger part in the restructuring of the company and brand.

VP MERCHANDISING AND DESIGN

August 2009 - April 2014 / A journey from Director of Men’s Global Progressive and US Premium business, managing $500M, to relocating to Amsterdam for 2-years to manage and commercialize the premium sub-brands globally - LVC and Levis’s Made & Crafted. By creating a strong energy/collaboration program to refining the department store assortments to better product, I was able to help implement an icon strategy to expand into new categories. My larger global commercial successes were the conceptualization and execution of the Commuter Series, building Levi’s Skateboarding and being a key member of the leadership team to launch the waterless sustainability platform.

GLOBAL CATEGORY APPAREL LEAD

January 2007 - August 2009 / Managing a couple initial roles upon joining sportswear, US Merchandising of Nike SB and Global Outerwear Director, I created a new role with support of key leadership to launch the original Nike Tech Pack - a collection that went on to influence a multi billion dollar opportunity. My team started the global energy program uniting footwear and apparel collaborations to better manage the premium market and create stranger consumer experiences.

VP MERCHANDISING AND DESIGN

September 2003 - August 2006 / Elevated the product assortment, team capabilities, and managed relationships across license partners and distributors to unlock potential. Key highlight was strategically focusing on core categories (boardshorts, t-shirts and walk shorts) to reset the business momentum by driving growth with key US partners.

GLOBAL DIRECTOR OUTERWEAR

December 1997 - September 2003 / Dream job. Had the privilege of strategically and creatively managing outerwear, and under the leadership of Jake and others, the freedom to push limits and take risks on new ideas. Things like Analog, Ronin, AK and the product assortment shifts made to support the consumer and the marketplace drove substantial growth. Innovation x aesthetic was the unlock. Entering as a Product Logistic Analyst coming from a shop, I worked my way quickly in to product based on my passion, insight and creative functional perspective. My relationship with the team was real and honest which empowered the process to push style and function. Innovative projects like the first sound integrated jacket, working with Aerogel, developing the inflatable lining system with Errolson, redefining features from basic functionality to adding magnets became my legacy.

Store Manager and Buyer

February 1991 - December 1997 / With solid mentorship this is where I built a true understanding of the consumer, the experience, the service requirements and business disciplines needed to manage a multi-dimensional work flow. With a new found passion, I was able to be part of opening a snowboard shop jointly connected to drive a new business and cultural experience for the local consumers.