AN ELEVATION of leadership and operational excellence through both business and organizational transformation.

  • Reset the strategy globally to shift focus across multiple categories and amplify the core of Fleece, T-shirts and Backpacks. Transitioned an external accessories business from a license program to an internal program driving increased margin and growth support of the new strategy.

  • Restructured and relocated a team of 160 members from the New York City annex office to new global headquarters built in Boston, Massachusetts - this was across design, product management, merchandising, development and operations.

  • Rebranded softgoods to lead the evolution of the new brand icon from a mismanaged assortment of a few brand-marks globally to consistent and proud Star Chevron logo.

GM / VP APPAREL AND ACCESSORIES

GM / VP CONS

  • Reset the teen male business with a focus on skateboarding and drove new strategy focused on icon management in footwear and key items of apparel and accessories for the skate consumer.

  • Amplified the Chuck Taylor business by adding Lunarlon cushioning technology, developed by Nike, to create higher performance in the skate specific footwear assortment.

  • Re-Launched the One Star globally, an icon that was previously mismanaged and licensed out to Target, as the strategic growth driver of skate and the larger teen male business globally

OVERALL PERFORMANCE

Led matrix P&L responsibility for a $320M global business, delivering sustained growth and margin expansion across footwear, apparel, and accessories. Directed a cross-functional international team of 150 spanning design, development, merchandising, finance and operations, with strategic oversight of commercial functions. Spearheaded key transformation initiatives for Converse, including licensee and distributor transitions, the relocation of Apparel and Accessories operations from New York to a new Boston headquarters and a comprehensive brand repositioning effort.

  • Converse Essentials

  • One Star Skate

  • Converse x Fragment

  • SLAM JAM